Search Solution Group has been named one of the most engaging brands on LinkedIn for 2017. Out of over 60,000 staffing agencies utilizing the platform, SSG is ranked #6, the top .01% of all staffing and recruitment firms on LinkedIn.
Recruitment firms typically use the LinkedIn platform to promote job openings and share blog content, but generally struggle to connect with their audience. In 2016, Search Solution Group decided to disrupt their social media strategy and adopt a more engaging, people-first approach. A great mixture of creative strategies, engaging content, and employee participation has been credited with the phenomenal results Search Solution Group is seeing on LinkedIn. The recruitment firm’s unorthodox approach has resulted in a 488% year-over-year increase in visibility for the brand, resulting in more new business partnerships than ever before.
“When I started SSG, marketing was honestly the last thing on my mind. I wanted to grow my team of salespeople and recruiters first. Once we moved into a high growth phase, we needed someone who could expertly implement our marketing efforts. That’s when Josh came along. It was the right fit for what we needed, and he’s done a tremendous job at increasing our visibility.”
– Jeremy Gnozzo, Managing Partner and CEO of Search Solution Group.
With brand engagement as a primary objective, Search Solution Group now reaches more than 150,000 people per week on LinkedIn alone. With only 18,000 followers (200% year-over-year growth), Search Solution Group was able to oust brands with far larger networks through creativeness, diligence, and hard work from a small marketing team. By paying attention to detail, always improving techniques, avoiding stale content, and engaging with its own employees, the brand has achieved incredible results with modest resources.
Search Solution Group brought on Josh Mangum, Director of Strategy, in 2016. Within the year, Search Solution Group greatly increased visibility and engagement for the brand, gaining speed and notoriety as a professional, yet edgy and fun brand to follow.
“The credit belongs to the talented group of people we have here at SSG and their ability to buy into our social strategies. I am very thankful that our audience has reacted the way they have and I’m very excited to see where we go in the future”
– Josh Mangum, Director of Strategy
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