In today’s candidate-driven market with low unemployment, recruiters have to think creatively and utilize every method for reaching qualified candidates. More recruiters are finding ways to work smarter and harder by utilizing recruitment marketing and social media, but one way to fully embrace the web and all of its advantages is to use boolean search.
Accessing the entire pool of talent that meets a search’s specific criteria is vital when the most qualified candidates are passive. With boolean search, recruiters have the ability to customize search results on search engines, social media platforms, resume databases, and applicant tracking systems to show only candidates who meet the specific criteria they are seeking. By using a set of modifiers and symbols, recruiters have more control over search results—resulting in higher efficiency and reaching the candidates they are seeking faster. This tactic is imperative when looking for resumes that include a very specific level of education, a particular set of skills, and are located in a certain location.