Search Solution Group Knows Marketing
Additionally, one needs to gather information such as the role’s focus on analytics, creative development, and digital proficiency. The marketing recruiter must find out the tools that the marketer is accustomed to using, if the role is “cradle to the grave” or focuses on a specific product, is specific or multi-channel, corporate vs location, etc.
These are the hard skills; the soft skills like management style and culture fit are also extremely important in these roles. Many companies have had bad experiences with hiring marketers whose personal strengths did not necessarily line up with how the company goes to market or the strategic direction of the company. While a business based on B2C E-commerce sales may need to have a VP of Marketing with a strong digital and lead generation background, a CMO for a large B2B service brand may need a stronger proficiency in data analysis, strategic positioning, and long-term brand development.
Many business leaders struggle to find the right fit for their company and have a hard time even defining the role. When faced with the dilemma of determining which of the talented professionals they interview has the right type of experience for their business, many people find they are comparing apples and oranges.
Search Solution Group’s team of professional headhunters are specifically trained to dissect a client’s business model to find the most effective marketing professional for the job. If you are interested in learning more about our services, please send us a message!