Search Solution Group just hit 100,000 followers on LinkedIn, and we’re incredibly proud of the community we’ve built. This milestone isn’t just a number, it’s a reflection of consistent effort, meaningful content, and a strategy focused on value.
Whether you’re trying to grow your company’s presence or build credibility with potential clients and candidates, LinkedIn is one of the most powerful platforms available. After years of trial, error, and continuous improvement, we’ve learned what actually makes an impact.
To help others on the same path, we’re sharing the best advice from our marketing team, including what’s worked, what hasn’t, and the strategies we would confidently use again. These tips can be adapted to fit your company’s voice, goals, and industry, no matter where you are in your LinkedIn journey.
1. Grow Faster with Team Engagement
Your company page can only go so far on its own. Real growth happens when your team gets involved.
We’ve seen strong results by encouraging employees to like, comment on, and share our posts. To take it a step further, we host a company-wide LinkedIn connection contest twice a year. Weekly leaderboard updates, shoutouts, and small prizes turn simple engagement into something fun, consistent, and impactful.
What helped drive participation:
- Team-wide updates on follower goals
- Recognition for top contributors
- Clear instructions and sample captions
- A little friendly competition
Employee advocacy matters. When your team shares your content, it reaches more of the right people and feels more authentic. If you’re not encouraging it, you’re missing a big opportunity.
2. Focus on Value, Not Just Promotion
Your audience isn’t scrolling LinkedIn, hoping to see your company’s latest pitch. They’re looking for content that informs, entertains, or offers real insight into the challenges they’re facing.
That’s why we made a deliberate shift from promotional content to value-based content. We asked ourselves:
- What questions are our clients and candidates asking?
- What do they care about beyond our services?
- How can we give them something useful without asking for anything in return?
By creating posts that spoke directly to those needs, hiring advice, workforce trends, and industry commentary, we saw engagement rise dramatically. This type of content builds trust, which in turn leads to new conversations and business opportunities.
3. Use Original Graphics and Media
Visual content makes your brand stand out, but not all visuals are created equal. We found that custom-designed graphics, branded templates, team photos, and behind-the-scenes snapshots far outperformed generic stock photos.
Not only do original visuals make your page look polished and cohesive, but they also add a layer of authenticity. When people see real faces and branded visuals, they’re more likely to stop scrolling, engage with the post, and remember your company.
If you don’t have a design team, even simple graphics can go a long way. The key is to stay consistent with your brand style and prioritize visual quality.
4. Engage With Comments and Industry Posts
LinkedIn isn’t just a publishing platform; it’s a conversation platform. That’s why we dedicate time not just to posting, but to engaging.
- We reply to nearly every comment on our posts to keep the conversation going
- Our team members actively comment on partner and client updates
- We engage with relevant industry content by liking, commenting, and tagging teammates to weigh in
- We monitor hashtags related to recruiting, HR, compensation, and executive search to jump in on relevant discussions
This level of interaction increases visibility, strengthens relationships, and positions your brand as a contributor, not just a broadcaster. When your company page starts to feel like a real voice in the industry, people pay attention.
5. Repurpose What Works
Creating content takes time, so it’s important to make the most of what you already have.
We regularly repurpose high-performing blogs and internal materials into LinkedIn content. A single article might turn into a carousel post, a text-only insight, a quote graphic, and a poll—each tailored for a different part of our audience.
This approach not only saves time but also reinforces key messages through repetition and varied formats. Repurposing also helps extend the life of content that may have only been seen by a fraction of your audience the first time around.
6. Use Data to Drive Decisions
We don’t guess what to post, we track what performs.
LinkedIn’s analytics dashboard offers insight into which posts are getting views, reactions, shares, and comments. We use that data to refine our content calendar, test new formats, and understand what topics resonate most with our connections.
For example, if posts about culture trends consistently get more engagement than compensation content, we know to prioritize more of that. Letting the data guide your strategy ensures your content stays relevant and effective.
7. Include Social Links Everywhere
Make it effortless for people to find and follow your LinkedIn page by including links across all your digital touchpoints. This includes your email signatures, website footers, job postings, and even proposals.
Every interaction is an opportunity to grow your audience. The more visibility you give your LinkedIn presence, the more likely clients, candidates, and prospects are to engage with your content and stay connected.
Don’t just rely on people to search for you—put the link where they can’t miss it.
8. Celebrate Milestones
Milestones give your audience a reason to engage and reflect with you. When we reached 100K connections, it wasn’t just a win for us, it was a moment to thank our team, recognize the journey, and invite others to be part of it.
We also celebrate company anniversaries, client partnerships, and team wins. These moments bring attention to your progress while reinforcing your values and community.
They tend to perform well because people love celebrating success, especially when it feels genuine and earned.
9. Stay Current with Timely Topics
Posting about industry trends, breaking news, or timely updates shows your company is active and informed. Content that ties into what your audience is already thinking about performs better and positions you as a relevant voice in the space.
10. Hire a Great Social Media Team
Behind every successful LinkedIn presence is a team that knows how to plan, create, and execute with purpose.
Hiring a dedicated social media team helps keep your content consistent, relevant, and aligned with your brand voice. Skilled professionals bring fresh ideas, stay on top of trends, and manage engagement in real time. This allows your internal team to stay focused on other priorities while still maintaining a strong online presence.
Whether you’re posting a few times a week or running a full-scale content strategy, the right team can elevate your brand and deliver measurable results.
The LinkedIn Journey Continues
Reaching 100,000 followers didn’t happen overnight, and we’re just getting started.
If you’re working to build a stronger presence on LinkedIn, these 10 strategies offer a solid foundation. Stay intentional, stay visible, and focus on value every step of the way.
We appreciate our entire team for driving engagement and visibility by sharing, posting, and showing up consistently. And to everyone who has followed, engaged with, or supported our content, we’re truly grateful.
If you’re developing your own strategy or building a marketing team, visit our Marketing Recruitment Firm page to see how we can support your growth.
