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The Rise of Digital Marketing Jobs & How to Position Your Team for Success

The digital age has brought revolutionary changes to how we communicate, shop, and interact with each other. With the world going digital in every aspect, companies have realized they must be present where their customers are online. Digital marketing has emerged as the go-to solution to reach and engage customers effectively. Digital marketing jobs encompass many tactics, like social media marketing, email marketing, content marketing, and SEO, to name a few. The need for companies to have a solid digital presence has exploded, which has resulted in high demand for skilled digital marketers. 

What Does This Mean for Business and Marketing Leaders?

For business owners and marketing leaders, this means that building and maintaining an efficient and effective marketing team will require continuous monitoring of job titles, salaries, and trends, while also making sure your team has a strategy to attract & retain these professionals. To help our clients stay in tune with these trends we have compiled a list of the most “in-demand” marketing jobs, a quick description of each, their average national salaries, and tips to help you attract & retain digital marketing professionals.

Top Trending Digital Marketing Jobs

With the right combination of strategy, creativity, and technical know-how, digital marketing professionals can drive impressive results for any organization. So what are the digital marketing jobs, and how do they contribute to your company? 

digital marketing jobs ecosystem graphic

User Interface/User Experience (UI/UX) Designer:

A UI/UX designer is responsible for creating visually appealing and user-friendly interfaces for websites, mobile applications, and other human-machine interfaces or HMI’S. Their job is to understand the needs and behavior of the users, conduct research, and analyze data to create designs that provide a pleasant user experience. With the increasing demand for digital products and services UI/UX designers are highly sought after, and experienced designers are getting increasingly expensive. 

  • Average Salary: $95,553 annually
  • Salary Range: $93,000 – $148,000

Paid Marketing Specialist:

A paid marketing specialist is responsible for developing and executing digital ad campaigns, analyzing marketing data, and optimizing paid ad strategies to achieve the desired results. These professionals usually have a bachelor’s degree in marketing or design, have a keen eye for detail, and are constantly monitoring the performance of ad campaigns to ensure maximum ROI. Paid marketing requires creativity, analytical skills, and strategic thinking. With the rise of digital platforms, paid marketing specialists have become indispensable to today’s modern business. Finding an exceptional paid marketing specialist or manager for your company can drastically affect overall business development.

  • Average Salary: $55,809 per year
  • Salary Range: $50,000 – 72,000

Product Marketing Specialist:

Product marketers devise and execute strategic marketing plans for a specific product or channel and work to ensure that it reaches the right audience to generate sales. Their ability to research the market, develop marketing strategies, and execute campaigns to increase profits make them a valuable asset in today’s job market. As a result, product marketers are becoming increasingly sought after by marketing agencies and in-house marketing departments across the nation. Recruiting skilled product marketing employees often requires an experienced marketing recruitment firm or hiring manager who has the time needed to search, vet, and select a suitable candidate. 

  • Average Salary: $65,901
  • Salary Range: $57,000 – $90,000

Web Developer:

In today’s hyper-digital age, websites are the backbone of most modern businesses. Consequently, the demand for skilled website developers has skyrocketed in recent years. Website developers work tirelessly to create and continuously update a company’s websites to ensure they remain visually appealing, user-friendly, and seamlessly functional across various devices. They are experts in coding languages such as HTML, CSS, and JavaScript, and they use these languages to create websites that load quickly, perform well, and are secure. A highly-skilled website developer is a game changer for a marketing team or organization. If you need to hire a web developer but don’t to know what to look for, seeking out an experienced marketing recruitment firm is suggested.

  • Average Salary: $77,483
  • Salary Range: $66,000 – 103,000

Data Analyst:

A data analyst’s job is to collect, earn, clean, process and analyze data to solve problems within a company. They work with Google Analytics to analyze critical data metrics that help show patterns and correlations in data sets into visualized dashboards for the intake of the company’s decision-makers. These analysts should have a Bachelor’s degree in statistics or marketing, a deep understanding of data mining & visualization, and proficiency in Microsoft Office and programming languages. 

  • Average Salary: $65,701
  • Salary Range: $56,000 – $88,000

Email Marketing Specialist

These individuals work in the digital marketing industry by deploying emails to customers and potential customers who have signed up for a company’s newsletter. On top of sending the emails, these specialists also craft the content of those email marketing campaigns by writing ad copies, working with graphic designers, and proofreading before it goes out. Email Marketing Specialists typically require a Bachelor’s degree in marketing and experience with email marketing, A/B testing, copywriting, and proofreading.

  • Average Salary: $73,878
  • Salary Range: $63,000 – $100,000

Graphic Designer 

These designers create graphic and textual elements for a brand’s content. Projects include logos, banners, advertisements, physical packaging, and images for digital content. These designers should have formal education in graphic design, a strong sense of visual design, and proficiency in graphic design applications, on top of an extensive design portfolio. 

  • Average Salary: $44,371
  • Salary Range: $38,000 – $58,000

Content Writer

This position focuses on writing content to increase brand awareness for a company. For example, they may write blog posts, social media posts, articles, and marketing copy on a company website. In addition, they work tightly with the internal content team to ensure that writing is search engine optimized and proofread to perfection. These writers require a bachelor’s degree in marketing or communications, are well-versed in SEO practices, and have strong writing and editing skills. In addition, they should have experience in digital content writing.

  • Average Salary: $46,528
  • Salary Range: $39,000 – $63,000

SEO Specialist

This specialist works to research, analyze, and implement the best SEO practices for a company’s website. Search engine optimization is a crucial part of a digital marketing team, as it helps to maximize brand awareness, recognition, and customer reach. These specialists require a bachelor’s degree in Marketing, IT, or a related field and a deep understanding of SEO and analytical marketing practices and platforms. 

  • Average Salary: $64,682
  • Salary Range: $52,000 – $81,000

Social Media Coordinator/Manager

This position requires overseeing and managing the company’s social media accounts as well as developing a solid social media strategy. They plan the social posting calendar and work with the content team to ensure they produce the best possible content on social platforms for their business. These coordinators should have a Bachelor’s degree in Marketing, experience with writing and communication, a deep understanding of different social media platforms, and a basic understanding of SEO practices. 

  • Average Salary: $47,760
  • Salary Range: $42,000 – $64,000

How to Attract & Retain Top Digital Marketing Professionals

With a compelling attraction and retention strategy, your marketing department can build a solid group of experts to position your company for immediate and long-term success. Here are a few tips to attract and train top marketing talent for your organization. 

Establish clear career growth opportunities: 

Companies should offer tangible opportunities for employees to grow their skills and advance in their careers. 

  • Create and Implement Career Tracks
  • Hold Monthly & Quarterly Reviews
  • Give Promotions When They are Deserved 
  • Provide Marketing Professionals with Continued Education Opportunities 
  • Implement Mentoring Programs

Offer creative benefits: 

Companies should consider offering benefits beyond the standard pay and vacation time to attract and retain talent. 

  • Hybrid Work Schedules 
  • Competitive 401k Programs 
  • Extra Time Off for Special Occasions
  • Wellness Program to Help Employees Stay Healthy and Motivated
  • High-Quality Healthcare 
  • Dogs in the Office!

Foster an environment of collaboration and creativity: 

Creating a positive and collaborative work culture is essential for the success of digital marketing professionals. You can retain these valuable employees for the long term by fostering teamwork, creativity, and innovative thinking.

  • Document Sharing
  • Video Conferencing 
  • Team Building Days – Lunch, Dinner, Activity
  • Workshops

Fostering collaboration in the workplace will improve how your team works together and solves problems. In addition, collaboration will lead to more innovation, efficient processes, increased success, and enhanced communication. 

Recognize employee achievements:

Showing recognition and appreciation for employees’ hard work is vital to building loyalty. Companies should recognize past accomplishments and celebrate successful campaigns or projects.

  • Give Continual, Spontaneous Positive Feedback
  • Make Shout-Outs A Part of Your Regular Team Meetings 
  • Create an Exciting Incentive Program
  • Personalized Prizes 
  • Use Your Company Communication Platform 

Promote work-life balance:

Encouraging employees to maintain a healthy work-life balance is essential for employee satisfaction and retention. 

  • Providing Flexible Scheduling
  • Allow Remote Working Opportunities

Following these strategies will help employers attract and retain talented marketing professionals, improving efficiency and success in their marketing efforts.

When implemented together, these strategies will ensure that employers are taking the proper steps to create a positive and successful work environment for their marketing employees. This will lead to increased job satisfaction, better employee retention rates, and ultimately improved performance and success in marketing efforts. In addition, with the right plan, employers can successfully attract and retain the marketing talent they need to succeed.

Employers should strive to create an inclusive and supportive environment where employees feel valued and respected. Supported and happy employees drive better engagement in the workplace, better productivity, and ultimately improved customer satisfaction. By creating a positive and successful work environment, employers can also improve the retention of marketing employees which leads to increased efficiency and success in ongoing marketing efforts.

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