Marketing

At Search Solution Group, our team of recruiters have been expertly trained to find the absolute most talented marketing professionals for your company. Our recruiters are ready and able to assist with an assortment of job searches ranging from strategic marketing to lead generation to product marketing. Our dedicated teams of marketing recruiters have experience placing exceptional talent in traditional marketing and the latest digital marketing positions.

The advent of web marketing has driven huge changes in recent years, particularly since smartphones hit the scene. Possibly more so than any other industry, the gap between actual skills and what business leaders believe to be valuable has widened. While the techniques and strategies have evolved dramatically, the job descriptions haven’t always kept pace.

What sets us apart
Most recruiters think the important questions to ask candidates deal with traditional and digital expertise, specialist vs generalist backgrounds, and B2B vs B2C experience. This is a good start but only scratches the surface when it comes to finding the ideal candidate. The type of marketing professional that will excel in a particular role also stems from factors like the type of industry, the business model, how the marketing department currently operates, and the level of involvement with other departments the role has. Once a recruiter has uncovered the basics, it is time to determine the exact nature of the role. To illustrate how a few simple questions can lead a headhunter down many different avenues, here is a very basic breakdown of different roles for marketers.

Additionally, one needs to gather information such as the role’s focus on analytics, creative development, and digital proficiency. The marketing recruiter must find out the tools that the marketer is accustomed to using if the role is “cradle to the grave” or focuses on a specific product, is specific or multi-channel, corporate vs location, etc.